Carina Fink
Creative Content Writer & Visual Storyteller
About Me
I'm a visual thinker with a background in fashion design and an instinct for language. I write to connect – to make brands feel like people, and stories feel like something you’ve lived.
My work lives somewhere between creativity and clarity. Whether it’s shaping brand narratives, mapping out content journeys or making sure ideas actually land – I’m always listening closely to what’s needed.
I come with experience in creative content creation, e-commerce, and digital marketing – and a love for details that make a difference.
At the heart of it: I’m here to create work that feels honest, considered, and quietly powerful.
Curriculum Vitae
Education
August 2022 – August 2024
Certified Kauffrau im E-Commerce
BFW Frankfurt, Bad Vilbel
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Developed comprehensive skills in e-commerce strategy development and implementation, with a focus on digital marketing techniques, including search engine optimization (SEO), content creation, and social media management.​​
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Gained practical experience in customer relationship management (CRM) and project management, enhancing the ability to analyze data for marketing optimization and improve user engagement across digital platforms.​
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Acquired a solid understanding of market trends and consumer behavior, equipping for driving growth and improving online sales performance.​
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Developed proficiency in Microsoft Office and commercial correspondence.​
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Acquired understanding of financial accounting and bookkeeping essentials.​
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Familiarized with the legal framework governing online trade and customer service practices.
October 2015 – February 2016
Studied: Soziale Arbeit – Bildung in Kindheit und Jugend (no degree)
Hochschule RheinMain, Wiesbaden
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Developed skills in social pedagogy, childhood development, and educational work.
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Gained experience in youth support and community-oriented education.
September 2011 – February 2014
Studied: Fashion Design (no degree)
Modedesignschule Manuel Fritz, Mannheim
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Acquired advanced fashion design techniques, including garment construction, textile technology, and creative design processes.
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Experience with pattern making, illustration, and trend forecasting.
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Cultivated creative skills through hands-on projects and industry-oriented collaborations.
October 2010 – July 2011
Studied: Innenarchitektur (no degree)
​h_da Darmstadt, Darmstadt
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Explored spatial design principles and architecture basics
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Gained technical skills in 3D modeling and design project development.
September 2008 – July 2010
Fachhochschulreife in Clothing and Fashion
Frankfurter Schule für Bekleidung und Mode, Frankfurt am Main
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Specialized in textile and fashion technology.
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Developed an understanding of fashion history, design, and production techniques.
Relevant Experience
November 2023 – March 2024
Internship - E-Commerce Studies
Efero GmbH, Frankfurt
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Designed and executed online marketing campaigns, focusing on data-driven strategies to optimize reach and conversion rates.
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Conducted product photography and integrated product listings into the Shopware system, ensuring accurate product information and visuals.
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Developed skills in image editing to enhance product presentation.
March 2019 – August 2022
Career Development During Personal Transition
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Focused on personal recovery and resilience after significant life changes, developing strong time management and organizational skills as a single parent.
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Managed the challenges of transitioning to a new living situation while securing childcare for my son, demonstrating perseverance and adaptability.
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Completed a one-week internship in media design at Media Trooper GmbH, gaining insights into project management and creative collaboration.
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Engaged in self-study and exploration of potential career paths, which led to the successful enrollment in the E-Commerce qualification program.
March 2015 – March 2019 July 2010 – July 2011
Sales Advisor
H&M Hennes & Mauritz B.V. & Co. KG
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Provided customer service, handled sales transactions, and maintained store merchandise, including collaboration with the Visual Merchandising department.
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Strengthened communication and teamwork skills while addressing diverse customer needs in a fast-paced environment.
Qualifications
2024
Online Seminar: Online Marekting
HubSpot Academy
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Completed the Online Marketing seminar through HubSpot Academy, earning a professional certificate.
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Gained practical insights into creating impactful marketing strategies, optimising digital channels, and leveraging data-driven approaches to enhance online visibility and engagement.
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Focused extensively on crafting high-engagement blog posts, learning techniques to write compelling content, boost SEO rankings, and drive meaningful traffic.
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Explored additional marketing areas such as social media integration, content strategy, and email campaigns, applying best practices to real-world scenarios.
2024
Online Seminar: Solopreneurs
Gründerplattform
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Engaged in a comprehensive online seminar focusing on the essentials of launching and managing a solo business.
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Learned about business idea development, business model creation, effective business planning, and funding opportunities.
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Utilized modular learning to enhance knowledge on entrepreneurial strategies and practices.
28.11.2022 – 02.12.2022
SAP Fundamentals Seminar
SAP Software ERP
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Gained foundational knowledge of SAP ERP software, including core modules like finance, sales, and logistics.
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Developed skills in system navigation, data management, and report generation.
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Learned how SAP integrates various business processes and acquired basic configuration knowledge.
09.1o.2023 – 20.10.2023
SAP Sales Process Seminar
SAP Software ERP Sales and Services
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Gained foundational knowledge of SAP ERP Sales and Distribution (SD) processes.
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Managed organizational units, customer and material master data.
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Executed order-to-cash workflows, including sales orders, billing, and payments.
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Learned special processes like returns, credit memos, and integration with MM and FI modules.
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Explored reporting and analytics to monitor and optimize sales processes.
Home on the Road:
Our Microvan Journey Through France
Join me and my son on our heartfelt journey as we transform a humble car into a microvan adventure. Discover the joy of spontaneous stops, breathtaking landscapes, and the little moments that turned a simple road trip into an unforgettable exploration of connection and freedom. Click to dive into our story and see how we embraced the open road, creating memories that will last a lifetime!