Carina Fink
Creative Brand Communicator
Curriculum Vitae
Education
August 2022 – August 2024
Certified Kauffrau im E-Commerce
BFW Frankfurt, Bad Vilbel
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Executed e-commerce strategies with a focus on digital marketing, including SEO optimization, content creation, and social media management.
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Managed customer relationships using CRM software and coordinated projects to enhance user engagement across digital platforms.
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Analyzed market trends and consumer behavior to identify growth opportunities and improve online sales performance.
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Utilized Microsoft Office for commercial correspondence and reporting.
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Applied knowledge of financial accounting and the legal framework for online trade to daily operations.
October 2015 – February 2016
Studied: Soziale Arbeit – Bildung in Kindheit und Jugend (no degree)
Hochschule RheinMain, Wiesbaden
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Gained foundational insight into social pedagogy, childhood development, and educational theory.
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Explored an academic interest in youth support before reorienting towards a new career path.
September 2011 – February 2014
Studied: Fashion Design (no degree)
Modedesignschule Manuel Fritz, Mannheim
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Mastered advanced fashion design techniques, including garment construction, textile technology, and creative design processes.
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Designed and executed a personal collection, applying advanced skills in pattern making, illustration, and trend forecasting.
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Utilized CAD software to create precise technical drawings and design specifications for production.
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Cultivated creative skills through hands-on projects and industry-oriented collaborations, gaining practical experience in the design process from concept to completion.
October 2010 – July 2011
Studied: Innenarchitektur (no degree)
​h_da Darmstadt, Darmstadt
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Explored spatial design principles and architecture basics.
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Acquired foundational knowledge of 3D modeling and the early stages of design project development.
September 2008 – July 2010
Fachhochschulreife in Clothing and Fashion
Final Grade: 1.1 (Excellent)
Frankfurter Schule für Bekleidung und Mode, Frankfurt am Main
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Demonstrated excellence in textile and fashion technology, specializing in design, production, and history.
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Mastered the practical application of design principles and production techniques.
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Acquired a solid understanding of the industry from a technical and historical perspective.
Experience
November 2025 – Now
Dornbach GmbH
Steuerkanzlei
Administrative Assistant
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Description follows soon
September 2024 – October 2025
Professional Development & Applied Learning
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Copywriting & Storytelling: Completed specialized online courses on HubSpot and Alison, with focus on creating compelling brand narratives and mastering persuasive sommunication techniques.
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Online Marketing: Ganied a comprehensive understandig of digital marketing principles, including SEO and social media strategies, through an accredited online certificate course.
November 2023 – August 2024
Internship - E-Commerce Studies
Efero GmbH, Frankfurt
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Designed and executed end-to-end digital marketing campaigns, creating strategic buyer personas and sales funnels to optimize reach and conversion.
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Crafted compelling content for a key product landing page (designed entirely in Figma in adherence to the corporate identity) and wrote creative product descriptions for an additional client.
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Conducted professional product photography and integrated product listings into the Shopware system, ensuring accurate product information and visuals.
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Utilized image editing software to enhance product presentation and maintain a consistent brand aesthetic.
March 2019 – August 2022
Career Transition & Professional Development
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Professional Reorientation & Skill Development: Dedicated time to professional reorientation and building a strategic career plan. Strengthened organizational and time management skills.
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Media Design Internship, Media Trooper GmbH: Gained initial experience in creative processes and project coordination.
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Structured Preparation for E-Commerce Qualification: Engaged in a six-month preparatory program to build foundational knowledge for the vocational qualification.
March 2016 – March 2019
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Enhanced organizational and project management skills by coordinating household and family responsibilities.
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Strengthened time management and multitasking abilities in a high-demand, dynamic environment.
March 2015 – March 2016 July 2010 – July 2011
Sales Advisor
H&M Hennes & Mauritz B.V. & Co. KG
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Managed customer inquiries and sales transactions, resolving issues and enhancing the shopping experience in a fast-paced retail environment.
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Collaborated with the Visual Merchandising team to maintain store standards and optimize product displays, directly impacting sales and customer flow.
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Contributed to a high-performing team by fostering effective communication and demonstrating adaptability in a customer-focused setting.
Qualifications
2024
Online Seminar: Online Marketing
HubSpot Academy
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Gained a comprehensive understanding of strategic digital channel optimization to enhance online visibility and engagement.
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Deepened knowledge of creating high-engagement blog posts, with a focus on SEO techniques to boost rankings and organic traffic.
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Acquired concepts for developing content strategies for social media and email campaigns, including the use of data-driven approaches for successful implementation.
2024
Online Seminar: Solopreneurs
Gründerplattform
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Acquired foundational knowledge in business strategy, including business idea development, effective business planning, and funding opportunities.
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Gained insight into entrepreneurial practices and strategies for launching and managing a business.
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Demonstrated a proactive approach to professional growth and market understanding.
28.11.2022 – 02.12.2022
SAP Fundamentals Seminar
SAP Software ERP
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Acquired expertise in core SAP ERP modules, including finance, sales, and logistics.
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Demonstrated proficiency in system navigation, data management, and report generation, understanding how SAP integrates diverse business processes.
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Applied foundational knowledge to practice scenarios, analyzing data and performing basic configuration tasks.
09.1o.2023 – 20.10.2023
SAP Sales Process Seminar
SAP Software ERP Sales and Services
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Executed end-to-end sales processes in SAP ERP, mastering the order-to-cash workflow, including sales orders, billing, and payments.
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Managed organizational units and key master data for customers and materials.
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Understood special processes such as returns and credit memos, and analyzed how the sales process integrates with other modules (MM and FI).
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Applied reporting and analytics tools to monitor and optimize sales-related activities.